Born and raised in Japan, Yoshihiro Hidaka moved to New York in 2012 where he stared his career.

He regularly contributes with prestigious publications such as Vogue Thailand, Harper's Bazaar Serbia, Harper's Bazaar Thailand, Harper's Bazaar Thailand MEN, L'Officiel Switzerland, L'Officiel Thailand, Hunger, Cake, and South China Morning Post magazine as fashion editor. 

Yoshihiro's client list includes Lexus, Uniqlo, Canon, Asahi beer, Jackson Rathborn, and Masami Nagasawa.